Hoover is one of the most recognizable brands globally, and in the Arab world, it’s become synonymous with vacuuming itself—think Kleenex or Band-Aid. But despite its iconic status, Hoover needed a boost in the Middle East as it was losing ground.
We were given free rein on social media to reaffirm Hoover as the go-to vacuum brand for Arab households. Our strategy highlighted Hoover’s advanced features, engaged with fan-made content, and revamped the brand’s voice with a fresh, witty edge.
