At Artemis Ward, I helped lead Nike Basketball’s social media strategy for over three years. My job was to keep Nike not just relevant but dominant—earning attention from hoopers, hypebeasts, and highlight-watchers alike. That meant translating the brand’s legendary status into content that actually resonated in the fast-moving world of digital sports culture.
We brought in social listening to stay ahead of trends and fan conversations, revamped Nike’s content cadence with social-first formats that were fast, flexible, and athlete-friendly, and made sure every piece of content—whether captured courtside or shot in a hotel hallway—hit with purpose.
Some highlights:
• A series of NBA Tip-Off videos that transformed athlete interviews into high-energy hype content
• A Giannis shoe unboxing video built around his dad jokes (his idea, our execution)
• 500+ pieces of organic content and 5 million new Instagram followers later, the brand’s grip on basketball culture had never been stronger
• A series of NBA Tip-Off videos that transformed athlete interviews into high-energy hype content
• A Giannis shoe unboxing video built around his dad jokes (his idea, our execution)
• 500+ pieces of organic content and 5 million new Instagram followers later, the brand’s grip on basketball culture had never been stronger
Oh, and Giannis still owes us royalties on the dad jokes.
