At Artemis Ward, I helped develop and implement Nike Basketball’s social media strategy for over three years. My role involved managing Nike’s digital presence to ensure it resonated with the basketball community while staying true to the brand’s legendary status.
We implemented social listening and detailed reporting to stay ahead of trends and fan conversations. We also brought into Nike's playbook a series of social-first, easy-to-shoot formats to make the most of athletes' limited time, ensuring their star appeal was effectively leveraged across Nike’s channels. My approach blended strategy, real-time engagement, and creative content to keep Nike Basketball at the forefront of digital sports culture.
Some of our most memorable content achievements with Nike include creating a series of NBA Tip-off hype videos inspired by star athletes' comments about the upcoming season, as well as producing a shoe unboxing video for Giannis that featured his polarizing, signature dad jokes.
Our approach helped drive 5 million new followers on Instagram, over 500 pieces of organic content, and an untold amount of subsequent dad jokes from Bucks star Giannis.
