Since 2022, I’ve led three major marketing projects for Meta: Meta Quest, Ray-Ban Meta, and Meta’s social media channels. When Facebook rebranded to Meta, it signaled a shift towards building the future of the metaverse, expanding beyond social media to embrace virtual and augmented reality experiences.
For the launch of the Meta Quest virtual reality headset, our goal was to transform skepticism into excitement about VR technology. We executed a high-energy Beat Saber tournament at NBA All-Star Weekend, featuring Damian Lillard as a surprise competitor. His participation helped captivate influencers and engage basketball fans with the immersive experience of VR, successfully generating buzz and interest in Meta’s new offerings.
Ray-Ban Meta and Meta Social
In addition to Meta Quest, we developed the strategy for positioning Ray-Ban Meta smart glasses, leveraging Meta’s innovative shift towards augmented reality. Our work involved crafting compelling narratives and driving engagement through Meta’s social media channels. This included planning and executing the strategy for Meta’s flagship tech event, Connect, where we managed everything from social media tactics to production and post-campaign analysis.
Since then, we’ve successfully launched Meta AI, making it the world’s most popular AI chat assistant. These projects have allowed us to play a key role in helping Meta establish itself as a leader in the tech industry, driving forward their vision of a connected, immersive digital future.
